I have over 37 years' experience in the software sales industry, running high-performance teams, delivering strategy and execution coaching for sales professionals and sales leaders.   

I have developed habits and skills for greater efficiency and success.  PD Strategies is all about reshaping the sales thinking without the futile attempts to re-engineer people that so many sales coaches advocate.

I specialist in helping companies in the software  sector, whether the route to market is direct, channel or hybrid.

In short, I can help sales professionals reshape their thinking in order to observe, anticipate and differentiate, leading to higher win-rates and larger deal values.